Silicones and UV filters are two of the most commercially and technically important ingredient categories in men’s grooming today — and, not surprisingly, they’re also two of the most scrutinised by regulators. For formulators, the relevance is clear. Silicones form the backbone of sensory design in men’s skincare and haircare. They make gels glide effortlessly, keep serums light, deliver a clean dry-down, and give styling products that signature smooth finish without greasiness. They’re the invisible texture-makers that define how a product feels, not just how it performs. UV filters play an equally critical role. The male consumer wants daily SPF
Start-ups like Hims, Horace, and Asystem are setting new benchmarks for ingredient credibility and transparency. The men’s skincare industry is undergoing a quiet revolution. Gone are the days when men’s grooming meant a bar of soap and an aftershave splash. A new generation of brands is rewriting the rules, bringing pharmaceutical-grade ingredients, clinical transparency, and science-backed formulations to consumers who are sceptical of marketing hype and hungry for results. Leading this movement are innovative start-ups that have rejected the old playbook of vague promises and masculine clichés. Instead, they speak the language of evidence: active percentages, peer-reviewed studies, and open
Short videos, catchy sound bites, and DIY cleaning hacks: TikTok has turned homecare from a mundane chore into an entertainment phenomenon. Brands are now harnessing the platform’s viral power to launch new products, build communities, and rewrite traditional marketing rules. But behind the sparkle of trending hashtags, a more sophisticated brand-builder is emerging. Quick Fix = Quick Fame In 2024, TikTok had over 3.5 billion views for the hashtag #cleaningtips, and over 1.2 billion for #laundryhacks. Simple, visually appealing hacks, like capsule dropping and stain erasers, can catapult into trending challenges overnight. The short-video format makes it easy
From supermarket shelves to social media ads, claims like “Kills 99.99% of germs” and “Antibacterial surface cleaner” dominate the homecare space. Let us unpack the regulations governing germ-killing claims in the Australian homecare market, how they compare globally, and what formulators and marketers must consider to stay compliant. Understanding the Claims: What Do They Really Mean? These claims are based on log reduction testing, a logarithmic scale used to quantify the reduction of microorganisms during disinfectant efficacy tests. In household products, these claims relate to the antimicrobial efficacy, with each representing different levels of germ-killing power. “Kills 99% of germs”
As clinics demand high-performance formulations with minimal compromise, airless packaging is becoming the go-to for brands seeking stability, safety, and sophistication. Whether it’s for hyaluronic acid-based injectables or barrier-repairing post-procedure serums, the airless format ensures that what’s inside stays as potent as the day it was made. In today’s skincare landscape, particularly within the clinical, dermatological, and cosmeceutical sectors airless packaging is no longer just a luxury; it’s a necessity. As formulas become increasingly sophisticated, so too must the delivery systems that house them. From retinol-rich night creams to preservative-leaning probiotic serums, maintaining product integrity from the first pump to
In today’s beauty landscape, your first sale often happens online visually. Before your product hits the shelf or a consumer’s skincare routine, it must pass the scroll test. That’s why being Social Media Ready is no longer optional, it’s a retail essential. According to VistaPrint, businesses investing in social media advertising are seeing greater returns than ever, with platforms like Instagram, Facebook, and TikTok becoming powerful revenue drivers. WordStream further emphasizes that social media advertising is a cost-effective strategy, yielding an average 200% ROI, and is the second-largest market in digital ads, following search advertising. But what makes a personal