Comments by a Chemist

Branding Questions to Ask Yourself

We are going to ask you to ask yourself the following questions about your brand and what you want for your brand. Your Product Your Packaging Supply Brand Support and Pull-Through It is important to understand what Retailers expect and the language they talk. After all these questions are answered you might decide this is for your brand or you might decide that you would prefer to be retail ready on line or other options.

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Packaging – 3 Key Requirements

Apart from it needing to be attractive to the consumer and the buyer from the first impression to it sitting on the retail shelf, you need to abide by regulatory requirements in the countries and market you are going to supply to. Every country has different regulatory guidelines so it’s important to make sure you comply to their legislative requirements. In Australia we have several governing bodies that your products will need to comply with. Some Key Requirements that you need your cosmetic products to follow in Australia are listed below: For more detail about these requirements & compliance be sure to book into our

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Testing Your Product

Although testing is not currently mandated in Australia, cosmetic brands are expected to provide safe products for consumers. Therefore, you should always plan on testing your products before you launch them. The two types of testing for cosmetic products are Stability Testing and Preservative Efficacy Testing (PET).  Stability Testing versus PET (Preservative Efficacy Testing) Cosmetics naturally degrade over time. These tests will reveal the extent to which your product degrades under different conditions and exposures.  Stability testing Stability tests assess whether your product will hold up during its intended life span. Stability testing involves accelerated tests, in which your product

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Cosmetic vs Therapeutic Products

How do you know if your product is a cosmetic or Therapeutic? Let’s look at the difference between them: Cosmetic v Therapeutic Products In Australia substance to be used on any external part of the body, or inside the mouth, which: Cosmetics can only have an impact or effect on the epidermal layer of the skin. Cosmetic Products – Samples Therapeutic Product – Definition In Australia, a product to be used on any external part of the body with a view to: Therapeutic goods can have an impact or effect on the dermis layer of the skin and below: Therapeutic Product – Categories

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Scientist formulating beauty care product using the lab tools

Your Product – 2 Essential Truths

Lets talk about your product! Let’s begin with two essential truths. First, there are many excellent beauty and wellness brands already on the market, with more being launched every day. Many of these brands come with incredible packaging, compelling founder stories or trendy ingredients, while others boast celebrity backing or hard-to-get clinical data. This means you need to be noticed in this very crowded space. You not only need to be noticed you need to be remembered. Whatever your message is, one this is for sure, your point of difference needs to be very clear, specific, understandable & relatable. If

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