Creating Your Product – Where to Start
Do you want to create a stand-out beauty and cosmetics brand? Well, the secret ingredient you need is a strong niche. One of the biggest mistakes we see in the industry is a failure to niche, causing both short and long term problems for brands. Your main goal in developing your brand should be to create a highly focused beauty brand that reflects the needs, values, and desires of your chosen niche. By doing so, you create a much stronger brand that is more likely to succeed in today’s competitive market. At pH Factor, we are big believers in the