Start-ups like Hims, Horace, and Asystem are setting new benchmarks for ingredient credibility and transparency. The men’s skincare industry is undergoing a quiet revolution. Gone are the days when men’s grooming meant a bar of soap and an aftershave splash. A new generation of brands is rewriting the rules, bringing pharmaceutical-grade ingredients, clinical transparency, and science-backed formulations to consumers who are sceptical of marketing hype and hungry for results. Leading this movement are innovative start-ups that have rejected the old playbook of vague promises and masculine clichés. Instead, they speak the language of evidence: active percentages, peer-reviewed studies, and open
Lactic Acid is a common ingredient found in a wide range of cosmetic and personal care products, such as the increasingly popular chemical peel. While it is known for providing unparalleled benefits for the skin, there are some important safety requirements you should be aware of when using this ingredient. As a beauty brand owner, you must be aware of the cosmetic formulation guidelines and workplace health and safety (WHS) precautions for this commonly used ingredient so that you can protect everybody interacting with both this ingredient and any products containing it. Below, we detail what Lactic Acid is, and