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In today’s competitive skincare market, establishing and maintaining trust with your customers is crucial for sustained business success. Trust doesn’t just foster loyalty; it turns satisfied customers into true advocates for your brand. This is particularly important in an industry where products significantly affect users’ wellbeing and self-esteem. Here, we delve into three essential steps that skincare companies can take to build and strengthen brand trust. 1/ Gain a Deep Understanding of the Skincare Products You Are Creating Knowledge is power, particularly when it comes to formulating skincare products. For instance, if you are developing a product with Vitamin C,
Ok you have your product sorted; you have your packaging on point; you have your supply chain sorted; and you have stock into Retail stores, well done!!! Now for the tricky part you have done all the hard work. But how do you get the product off the shelf into the consumers hands so that the Retailer needs to re-order, re-order and re-order? As the beauty market has become ever more crowded and competitive, just being carried by a major retailer is no longer a guarantee for success. Increasingly brands have to compete even within a retailer for attention and
Here is a list of the Australian Government Bodies AICIS – Australian Industrial Chemicals Introduction scheme https://www.industrialchemicals.gov.au/ The Industrial Chemicals Act 2019 – https://www.legislation.gov.au/Details/C2019A00012 ACCC – Australian Competition and Consumer Commission https://www.accc.gov.au/ TGA – Therapeutic Goods Administration https://www.tga.gov.au/ NMI – The National Measurement Institute https://www.industry.gov.au/national-measurement-institute APVMA – The Australian Pesticides and Veterinary Medicines Authority https://apvma.gov.au/ For more detail about these governing bodies and what they do and how they impact & support your brand be sure to book into our online module for all things Cosmetic Compliance.
Cosmetic regulators ensure that cosmetic products meet quality and safety standards. In Australia, multiple governing bodies set these standards and compliance criteria for cosmetics, and you must follow these requirements during the manufacturing process to avoid legal consequences and keep your customers safe. These governing bodies will not check your products before you start selling. However, you should always expect your products will be inspected after you go to market. For example, due to the natural way many skin types react to ingredients, there is a high chance that some customers may experience a reaction to one of your products
We are going to ask you to ask yourself the following questions about your brand and what you want for your brand. Your Product Your Packaging Supply Brand Support and Pull-Through It is important to understand what Retailers expect and the language they talk. After all these questions are answered you might decide this is for your brand or you might decide that you would prefer to be retail ready on line or other options.
Apart from it needing to be attractive to the consumer and the buyer from the first impression to it sitting on the retail shelf, you need to abide by regulatory requirements in the countries and market you are going to supply to. Every country has different regulatory guidelines so it’s important to make sure you comply to their legislative requirements. In Australia we have several governing bodies that your products will need to comply with. Some Key Requirements that you need your cosmetic products to follow in Australia are listed below: For more detail about these requirements & compliance be sure to book into our
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©2023 ph Factor | We Create The Different | Suite 1, 8a Fisher Place Narwee NSW 2209 | Ph: (02) 9533 1751 | Site Credit
©2023 ph Factor | We Create The Different | Suite 1, 8a Fisher Place Narwee NSW 2209 | Ph: (02) 9533 1751 | Site Credit