In the realm of beauty and personal care, the allure isn’t just in the product itself – it’s in the promise it holds, the experience it offers, and perhaps most strikingly, the packaging that speaks it’s language! From the sleek lines of luxury skincare to the vibrant colours of cosmetic palettes, packaging plays a pivotal role in shaping consumer perceptions and driving purchasing decisions. In the landscape of Australia’s beauty and personal care market, the numbers speak volumes. According to projections, this year alone is poised to witness a staggering $11.2 billion in revenue. And as per data sourced from
How do you know if your product is a cosmetic or Therapeutic? Let’s look at the difference between them: Cosmetic v Therapeutic Products In Australia substance to be used on any external part of the body, or inside the mouth, which: Cosmetics can only have an impact or effect on the epidermal layer of the skin. Cosmetic Products – Samples Therapeutic Product – Definition In Australia, a product to be used on any external part of the body with a view to: Therapeutic goods can have an impact or effect on the dermis layer of the skin and below: Therapeutic Product – Categories
Although testing is not currently mandated in Australia, cosmetic brands are expected to provide safe products for consumers. Therefore, you should always plan on testing your products before you launch them. The two types of testing for cosmetic products are Stability Testing and Preservative Efficacy Testing (PET). Stability Testing versus PET (Preservative Efficacy Testing) Cosmetics naturally degrade over time. These tests will reveal the extent to which your product degrades under different conditions and exposures. Stability testing Stability tests assess whether your product will hold up during its intended life span. Stability testing involves accelerated tests, in which your product
Lets talk about your product! Let’s begin with two essential truths. First, there are many excellent beauty and wellness brands already on the market, with more being launched every day. Many of these brands come with incredible packaging, compelling founder stories or trendy ingredients, while others boast celebrity backing or hard-to-get clinical data. This means you need to be noticed in this very crowded space. You not only need to be noticed you need to be remembered. Whatever your message is, one this is for sure, your point of difference needs to be very clear, specific, understandable & relatable. If
©2023 ph Factor | We Create The Different | Suite 1, 8a Fisher Place Narwee NSW 2209 | Ph: (02) 9533 1751 | Site Credit
©2023 ph Factor | We Create The Different | Suite 1, 8a Fisher Place Narwee NSW 2209 | Ph: (02) 9533 1751 | Site Credit