Short videos, catchy sound bites, and DIY cleaning hacks: TikTok has turned homecare from a mundane chore into an entertainment phenomenon. Brands are now harnessing the platform’s viral power to launch new products, build communities, and rewrite traditional marketing rules. But behind the sparkle of trending hashtags, a more sophisticated brand-builder is emerging. Quick Fix = Quick Fame In 2024, TikTok had over 3.5 billion views for the hashtag #cleaningtips, and over 1.2 billion for #laundryhacks. Simple, visually appealing hacks, like capsule dropping and stain erasers, can catapult into trending challenges overnight. The short-video format makes it easy
As clinics demand high-performance formulations with minimal compromise, airless packaging is becoming the go-to for brands seeking stability, safety, and sophistication. Whether it’s for hyaluronic acid-based injectables or barrier-repairing post-procedure serums, the airless format ensures that what’s inside stays as potent as the day it was made. In today’s skincare landscape, particularly within the clinical, dermatological, and cosmeceutical sectors airless packaging is no longer just a luxury; it’s a necessity. As formulas become increasingly sophisticated, so too must the delivery systems that house them. From retinol-rich night creams to preservative-leaning probiotic serums, maintaining product integrity from the first pump to
In today’s beauty landscape, your first sale often happens online visually. Before your product hits the shelf or a consumer’s skincare routine, it must pass the scroll test. That’s why being Social Media Ready is no longer optional, it’s a retail essential. According to VistaPrint, businesses investing in social media advertising are seeing greater returns than ever, with platforms like Instagram, Facebook, and TikTok becoming powerful revenue drivers. WordStream further emphasizes that social media advertising is a cost-effective strategy, yielding an average 200% ROI, and is the second-largest market in digital ads, following search advertising. But what makes a personal
In today’s competitive skincare market, establishing and maintaining trust with your customers is crucial for sustained business success. Trust doesn’t just foster loyalty; it turns satisfied customers into true advocates for your brand. This is particularly important in an industry where products significantly affect users’ wellbeing and self-esteem. Here, we delve into three essential steps that skincare companies can take to build and strengthen brand trust. 1/ Gain a Deep Understanding of the Skincare Products You Are Creating Knowledge is power, particularly when it comes to formulating skincare products. For instance, if you are developing a product with Vitamin C,
Ok you have your product sorted; you have your packaging on point; you have your supply chain sorted; and you have stock into Retail stores, well done!!! Now for the tricky part you have done all the hard work. But how do you get the product off the shelf into the consumers hands so that the Retailer needs to re-order, re-order and re-order? As the beauty market has become ever more crowded and competitive, just being carried by a major retailer is no longer a guarantee for success. Increasingly brands have to compete even within a retailer for attention and
Here is a list of the Australian Government Bodies AICIS – Australian Industrial Chemicals Introduction scheme https://www.industrialchemicals.gov.au/ The Industrial Chemicals Act 2019 – https://www.legislation.gov.au/Details/C2019A00012 ACCC – Australian Competition and Consumer Commission https://www.accc.gov.au/ TGA – Therapeutic Goods Administration https://www.tga.gov.au/ NMI – The National Measurement Institute https://www.industry.gov.au/national-measurement-institute APVMA – The Australian Pesticides and Veterinary Medicines Authority https://apvma.gov.au/ For more detail about these governing bodies and what they do and how they impact & support your brand be sure to book into our online module for all things Cosmetic Compliance.