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Reflections on 2024 and a Thoughtful Vision for 2025

As we move into 2025, it’s an opportunity to thoughtfully reflect on the changes we have seen over the past year and to explore the purposeful trends shaping the future. At pH Factor, we’re proud to support indie brands in navigating these shifts, helping them bring their unique visions to life through development, formulation, and meaningful innovation.   2024: A Year of Collaboration and Thoughtful Progress  The past year was not defined by flashy promises or radical disruptions. Instead, it was a period of steady, thoughtful progress driven by a growing commitment to wellness, sustainability, and purposeful ingredient development.   Gentler Alternatives: Natural alternatives

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woman shopping for skincare products

What Consumers Value Most in Skincare

The way consumers shop for beauty products is constantly evolving. Modern beauty shoppers want more than just a product: they want to put their money where their values are. Most of all, they want to know exactly what ingredients they are putting on their skin and whether a product lives up to the hype. 

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