In today’s competitive skincare market, establishing and maintaining trust with your customers is crucial for sustained business success. Trust doesn’t just foster loyalty; it turns satisfied customers into true advocates for your brand. This is particularly important in an industry where products significantly affect users’ wellbeing and self-esteem. Here, we delve into three essential steps that skincare companies can take to build and strengthen brand trust. 1/ Gain a Deep Understanding of the Skincare Products You Are Creating Knowledge is power, particularly when it comes to formulating skincare products. For instance, if you are developing a product with Vitamin C,
In the realm of beauty and personal care, the allure isn’t just in the product itself – it’s in the promise it holds, the experience it offers, and perhaps most strikingly, the packaging that speaks it’s language! From the sleek lines of luxury skincare to the vibrant colours of cosmetic palettes, packaging plays a pivotal role in shaping consumer perceptions and driving purchasing decisions. In the landscape of Australia’s beauty and personal care market, the numbers speak volumes. According to projections, this year alone is poised to witness a staggering $11.2 billion in revenue. And as per data sourced from
Over the past few weeks, we have talked about your product, your packaging and labelling and although we spoke briefly about supply last month I would like to dwell a little deeper and what to expect. As previously mentioned, the last thing you want to do as a small brand is to finally get your break that you have been working so hard towards and have stock rejected, not be able to supply or not be compliant with their requirements. So let’s break this down and have a look, why would your stock get rejected when they ordered in the
Do you want to create a stand-out beauty and cosmetics brand? Well, the secret ingredient you need is a strong niche. One of the biggest mistakes we see in the industry is a failure to niche, causing both short and long term problems for brands. Your main goal in developing your brand should be to create a highly focused beauty brand that reflects the needs, values, and desires of your chosen niche. By doing so, you create a much stronger brand that is more likely to succeed in today’s competitive market. At pH Factor, we are big believers in the
Apart from it needing to be attractive to the consumer and the buyer from the first impression to it sitting on the retail shelf, you need to abide by regulatory requirements in the countries and market you are going to supply to. Every country has different regulatory guidelines so it’s important to make sure you comply to their legislative requirements. In Australia we have several governing bodies that your products will need to comply with. Some Key Requirements that you need your cosmetic products to follow in Australia are listed below: For more detail about these requirements & compliance be sure to book into our
How do you know if your product is a cosmetic or Therapeutic? Let’s look at the difference between them: Cosmetic v Therapeutic Products In Australia substance to be used on any external part of the body, or inside the mouth, which: Cosmetics can only have an impact or effect on the epidermal layer of the skin. Cosmetic Products – Samples Therapeutic Product – Definition In Australia, a product to be used on any external part of the body with a view to: Therapeutic goods can have an impact or effect on the dermis layer of the skin and below: Therapeutic Product – Categories
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©2023 ph Factor | We Create The Different | Suite 1, 8a Fisher Place Narwee NSW 2209 | Ph: (02) 9533 1751 | Site Credit
©2023 ph Factor | We Create The Different | Suite 1, 8a Fisher Place Narwee NSW 2209 | Ph: (02) 9533 1751 | Site Credit