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In the meantime, here's some interesting articles.
Why Silicones and UV Filters Are in the Spotlight
Silicones and UV filters are two of the most commercially and technically important ingredient categories in men’s grooming today — and, not surprisingly, they’re also
The New Age of Clinical Men’s Skincare Brands
Start-ups like Hims, Horace, and Asystem are setting new benchmarks for ingredient credibility and transparency. The men’s skincare industry is undergoing a quiet revolution. Gone
The TikTok Effect – How Homecare Went Viral
Short videos, catchy sound bites, and DIY cleaning hacks: TikTok has turned homecare from a mundane chore into an entertainment phenomenon. Brands are now harnessing
Kills 99.99% of Germs…: The Fine Print Behind Big Claims
From supermarket shelves to social media ads, claims like “Kills 99.99% of germs” and “Antibacterial surface cleaner” dominate the homecare space. Let us unpack the
Airless Packaging
As clinics demand high-performance formulations with minimal compromise, airless packaging is becoming the go-to for brands seeking stability, safety, and sophistication. Whether it’s for hyaluronic
Social Media Ready – A New Non-Negotiable for Retail Success
In today’s beauty landscape, your first sale often happens online visually. Before your product hits the shelf or a consumer’s skincare routine, it must pass